Enfamil Expecting Baby App
A bundle of tools for expecting moms.
Mead Johnson asked us to find a way to engage expecting moms and build a relationship before their baby's arrival.
The solution? Create an app an expecting mom wants and needs: a way to easily track and share every moment of her pregnancy, prepare for delivery, and celebrate the birth of her baby. As the lead creative for this project, I conceived the idea for the app as well as the various tools and functionality. I wrote all content, and led the Enfamil creative team and a team of developers in Germany in the creation and launch of the project.
To promote the app, I again led the Enfamil team in the development of a video tutorial, emails, promotional banners, mailings and inserts.
The success of this app led to its use as the global agency's mobile case study to win work. It was also recognized as a finalist in the MIXX Awards.
