Senior Creative Consultant

March, 2012 ‐ Present
CLIENTS: Litter Genie, Playtex Baby, Schick Womens, Time Warner Cable, Siteworx, Dove, San Pellegrino, Purina, Dole

AGENCIES: Save the Children, Beeby, Clark+Meyler, Ryan Partnership, Siteworx

Defined the voice of various personal care, communications and consumer packaged good brands. Won numerous pieces of business and redefined the social media strategy for all Energizer Brands with Beeby, Clark + Meyler. Led the creation of mobile applications, social media content, responsive content for consumer, business, customer service and e-commerce websites and provided creative strategy related to naming, verbal identity and branding.

Digitas, Stamford, CT

Copy Supervisor/Senior Copywriter, 2009 ‐ March, 2012
CLIENTS: Enfamil, Post/Honey Bunches of Oats, Delta Airlines

Created and defined the voice for the Enfamil digital brand. Ideated and led the creation and oversaw the development of multiple Enfamil mobile applications, including name and url creation. Led the team in the creation of breakthrough global websites, social media, mobile sites, online campaigns and digital content for leading brands. Partnered with ACD to manage creatives while also launching Enfamil’s presence in the mobile and social spaces.

Ogilvy, New York, NY

Senior Copywriter, 2005 ‐ 2009
CLIENTS: Kraft, Kaplan University, TD Ameritrade, Six Flags, Unilever, American Express, Lenovo, Eli Lilly, IBM

Produced groundbreaking 360° campaigns including branding, television, print, outdoor and direct mail, with a focus on digital media. Created the new tagline, adverstising campaign and entire brand identity for Kaplan University. Partnered with BIG to create the brand identity for Kaplan University’s white label offering, Colloquy.

DeVito/Verdi, New York, NY

Copywriter, 2004 ‐ 2005
CLIENTS: Jackson Hewitt Tax Services, Meijer Department Store, Stonyfield Farms Yogurt, Mount Sinai Hospital

Created high-profile, award-winning campaigns including print, television, radio and outdoor advertising.

Education

School of Visual Arts, New York, NY
BFA in Advertising, with honors, Dean’s List all semesters

Recipient of the School of Visual Arts Advertising Department Scholarship

Recipient of the Frank Camardella Scholarship for Excellence in Advertising

Tulane University, New Orleans, LA
BA in Psychology, minor in Architecture

Awards

Finalist, 2011 MIXX Awards for Enfamil ExpectingBaby Mobile App

Gold Winner, 2008 FCS Portfolio Awards

Featured in Graphis 2005 New Talent Annual

Named one of the Art Director’s Club “Top 100 Advertising Students in the Country”

Featured at the One Club Student Show, 2004