Enfamil Mobile Website
Baby, let’s go.
As the lead creative, copywriter and user-experience designer for this project, I created m.enfamil.com—the formula industry’s first mobile website—to help sleep-deprived parents navigate the often confusing formula aisle.
Parents can use the site to find product information, access tools that help them find the best formula for their baby’s needs, calculate exactly how much formula they need to buy, and even find a nearby store that stocks a particular formula. And if questions arise, parents can use the site to immediately connect with an Enfamil feeding expert.
