Enfamil Staged Formula Rich Media Banners
Rich Media Banners for Enfamil
As the lead digital creative for the Enfamil brand, I partnered with Mead Johnson's brand agency to develop a campaign to launch Enfamil's new line of staged nutrition. We created television, print, direct mail and rich media banner ads to dramatize the unique benefits of the products. The result? Enfamil became the top-selling formula brand, surpassing Similac for the first time in years.