Meijer Outdoor

Holiday Shopping at 65 Mph.

Meijer department stores asked our agency to pitch them a holiday-themed billboard that could be displayed all across the Midwest. It had to speak to Meijer's low prices and higher standards, and it had to be easy enough to read from the passenger seat of a Subaru speeding down I-70. This billboard spoke to every parents' desire to delight their kids on Christmas morning, while sparing themselves a credit card bill that would make them weep come January.