Save the Children: Site Redesign and Rebrand
Promoting the Life-saving Work of a leading children’s charity
Save the Children works for children around the world every day, changing their lives for the better. I was proud to partner with Save the Children to rewrite and rebrand the voice of Save the Children across its digital channels in order to help re-engage donors and educate people unfamiliar with the children’s aid organization.
I rewrote Save the Children’s U.S. website in its entirety, aligning the U.S. messaging with the new global brand. I helped redesign the site into a more responsive, engaging and intuitive customer experience, while optimizing all copy for SEO. In addition, I researched, wrote and edited donor newsletters, marketing emails, sponsorship materials and Annual Reports for Save the Children in an effort to engage new audiences, re-engage current sponsors and tell the stories of the children whose lives are being changed for the better through the work of caring donors around the world.
