Six Flags Fright Fest Campaign
Thrills By Day. Chills by Night.
Six Flag's FRIGHT FEST turns up the terror in October. In an effort to increase park attendance, we created an online experience that allows thrill seekers young and old to share in the scare. The whole campaign works especially hard because it is viral in nature. Each audience received messaging and content appropriate to their specific interests, whether they were looking for kid-friendly family fun, or more extreme teen-related thrills. And each piece of content could be shared and passed along, generating more interest among both target audiences. This campaign was a monster success, increasing attendance 24% over the previous year.
Campaign Video
