The Economist Email Campaign
Even Legendary Brands Write Emails.
I was honored to have the opportunity to work on campaigns for The Economist, one of the most lauded, influential and informative business and political publications in the world. This particular email campaign targeted college students and recent graduates offering them significant savings on a yearly subscription.
Using only a simple serif typeface and a palette of red and white, this brand continues to produce some of the smartest advertising ever created.
